Thai army boycotts e-commerce giant Lazada over video. Reuters also said at least half a dozen businesses in Thailand, including some run by the palace, have also suspended use of Lazada because of the video

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The video was "offensive to the monarchy" and "caused disunity in Thai society," Thai army spokeswoman Colonel Sirichan Ngathong said in a statement.

"The army now has a policy to ban all army units and army-related activities from ordering merchandise from Lazada platform or delivering things from Lazada," she added.

Thailand's digital economy minister Chaiwut Thanakamanusorn told reporters that the government was considering legal action against the influencer and the advertising agency responsible for the video, as well as Lazada.

Under Thailand's lese-majeste law courts can hand down jail terms of up to 15 years for each offence of defaming, insulting or threatening King Maha Vajiralongkorn, the queen, their heir or regent.

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Lazada, which is the South East Asian unit of Chinese online retail group Alibaba, did not immediately respond to a request for comment from the BBC.

Earlier the company apologised for the "emotional damage" caused by the video and said it should have been more careful.

At least half a dozen businesses in Thailand, including some run by the palace, have also suspended use of Lazada because of the video, according to the Reuters news agency.

Source: BBC